Apr 20, 2018  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 2040 - Business Communication



Credits: 3 (3 + 0)

Prerequisite(s): ENG 1010, ENG 1020, SPE 1010 or SPE 1710, and completion of General Studies requirements in Quantitative Literacy.

Description: This marketing course explores multiple forms of communication within a business environment. Emphasis is placed on writing, listening, speaking, nonverbal and interpersonal communication with internal and external business audiences. Students apply the principles learned to written exercises and oral presentations.



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