Mar 19, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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HON 3712 - International Marketing



Credits: 3

Prerequisite(s): BUS 1950, MKT 3000 and At least junior standing

Description: The primary objective of this course is to introduce students to the complexities involved in the international marketing process. This course will sensitize students to the economic, political, and cultural differences among nations as they affect marketing; introduce students to the framework of organizations, laws, and business practices as they affect marketing; and develop a student’s ability to identify and evaluate marketing opportunities in the international marketplace.

Note: Credit will be granted for only one prefix: HON or MKT.

Course revised July 5, 2018


Cross Listed Course(s): MKT 3710



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