Nov 26, 2021  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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CFI 3930 - Entrepreneurial Promotions



Credits: 3 (3 + 0)

Prerequisite(s): ECO 1040, or ECO 2010, or ECO 2020, or FIN 2250; or permission of department

Description: The purpose of this course is to present to the entrepreneur the fundamental theories of promoting a new business or social enterprise. Building from the start-up strategy of bootstrapping, students will learn vital aspects of guerrilla tactics such as minimedia, positioning, and preparing a small business promotional budget.



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