MKT 3120 - Promotional Strategy

Credits: 3 (3 + 0)

Prerequisite(s): MKT 3110 and At least junior standing

Description: Following Advertising Management, MKT 3110, this course provides an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of all marketing communications. Students design and execute actual advertising, sales promotion, and publicity plans for a real business.