CDES 3623 - Identity and Systems Design

Credits: 3 (0 + 6)

Prerequisite(s): CDES 2625 and CDES 3222 with “C-” or better in each; or permission of department. Student must supply a suitable laptop computer.

Prerequisite(s) or Corequisite(s): CDES 3225 or permission of department

Description: This course focuses on the historical and contemporary practice of branding and its distinguishing characteristics of brand identity, brand marks, brand strategy, and brand architecture. Students research branding processes, create communicative brand marks, and apply brand strategies to design systems, applications, products and services. Students engage in an in-depth study of brand qualities, ideals, elements and dynamics that shape brand visuals and messages. Emphasis is on creating strong, clear conceptualization processes over a series of related, branded communication pieces that cross digital, social media and print formats.