HTE 2010 - Event Industry

Credits: 3 (3 + 0)

Description: This course presents an overview of the major segments of event industry: meetings, expositions, events, and conventions. The roles and responsibilities of destination marketing organizations and destination management companies will be reviewed. The relationship between general and service contractors and professional events will be examined, and their specific functions will be discussed and evaluated. This course highlights the role of the event planner, whose responsibilities include planning, organizing, directing, and controlling various types of events.