May 29, 2024  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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JRN 2700 - Fundamentals of Public Relations

Credits: 3 (3 + 0)

Prerequisite(s): JRN 1110

Description: This course is an introductory analysis and practical exploration of the roles and functions of public relations as it relates to an organization’s internal and external publics. Development of practical skills include persuasive strategies, media relations, and effective news releases.

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