MKT 3190 - Social Marketing

Credits: 3

Prerequisite(s): MKT 3000

Description: Students will examine the application of marketing processes in non-profit organizations, particularly those addressing social issues relating to health, environment, and community. Using case studies and projects, students will consider the most effective ways to influence target market behavior to create positive outcomes. Students will apply marketing concepts such as segmentation, positioning, branding, and the marketing mix. Further topics will include developing long-term relationships with donors and other stakeholders and creating partnerships with for-profit organizations.