Mar 04, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3140 - Direct Marketing Management

Credits: 3

Prerequisite(s): MKT 3000 and At least junior standing

Description: This course will examine the concepts, strategies, and applications involved in direct marketing. Topics include the scope of direct marketing, launching direct marketing programs, planning and market segmentation, developing and managing products and services, promotion and multimedia plans, customer service and response, and performance measures.

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