Jul 13, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3610 - Business-to-Business Marketing

Credits: 3

Prerequisite(s): MKT 3000 and At least junior standing

Description: In this course, students will investigate the activities involved in marketing goods and services to businesses, institutions, resellers, and government, with primary emphasis on business-to-business marketing.

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