Mar 04, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4560 - Marketing Strategy

Credits: 3

Prerequisite(s): MKT 3010, MKT 3310, and Senior standing

Description: This culminating course for all marketing majors emphasizes the case approach to the study of marketing problems. Problem areas to be studied include market and profitability analysis, marketing planning, strategy, and control.

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