Mar 28, 2024  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKTM 5050 - Marketing Analysis and Planning


Credits: 3

Description: In this course, students gain a working knowledge of marketing planning and implementation in the context of a firm’s strengths, overall strategy, and competitive environment. Students use marketing information to conduct internal and external analyses that support effective decision making. The course emphasizes the development of decision-making skills regarding market selection, pricing, promotion, product definition, and distribution channels in order to create and manage long-term, profitable customer relationships.



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