MKT 3180 - Green Marketing

Credits: 3

Prerequisite(s): MKT 3000

Description: This course provides students with an in-depth look at re-designing marketing processes and strategies for environmentally sustainable and socially responsible products and services. Students will discuss the growing concern for the environment among consumers, employers, shareholders, supply chain members, non-profit organizations, the media, and other stakeholders. The course covers strategies that address profitability, resources used in production, product differentiation, brand reputation, distribution, pricing, and promotional strategy, including cause-related marketing. The primary goal is to develop a thorough understanding of a more sustainable model of free-market capitalism. Students will learn to make a profit while making a difference, using case studies, current events, and projects.