MKT 3410 - Marketing Channels

Credits: 3

Prerequisite(s): MKT 3000 and junior standing

Description: This course is a comprehensive examination of the theories and practice of marketing channels. The course covers the essential concepts, principles, and strategies of marketing distribution systems with the aid of extensive real-life examples. The various forms of intermediaries are studied. Students examine the basic decision areas of designing, selecting, and managing marketing channels. Attention is also given to logistics and international distribution.