May 26, 2024  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4250 - Advanced Selling

Credits: 3

Prerequisite(s): MKT 3250 and at least junior standing

Description: This course builds on the skills developed in MKT 3250 and focuses on relationship selling with an emphasis on value-added selling, major account selling, team selling, negotiating, proposal writing, and business-to-business selling.  Complex selling situations that involve multiple decision makers will be evaluated. 

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