MUS 2882 - Establishing an Artist

Credits: 3

Prerequisite(s) or Corequisite(s): MUS1880, MUS1882, MUS1890, MUS1892

Description: Building on the artist and repertoire skills developed previously, in this course students focus on how to break (i.e., establish) new artists into the mainstream music industry. By examining a range of case studies, students learn to expose an artist to multiple audiences and broaden their reach to various markets. This class explores marketing strategies, networking, short and long term planning, problem solving, leadership, and other skills necessary to establish an artist in the contemporary music market.