Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MUS 2888 - International Music Market



Credits: 3

Prerequisite(s): MUS 1890

Description: Building on the MUS 1890: Domestic Music Market, this course offers an overview of how principles learned in that class apply overseas. Students learn how to break and establish artists outside of the US market, including an introduction to, and analysis of, the primary stakeholders in the global music industry. This class explores the key similarities and differences between the US and non-US markets, including cultural dynamics, legal structures, distribution channels, performance opportunities, and marketing strategies. Students also examine historical and current trends in various overseas markets and discuss how artists stay relevant over time.    



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