MUS 3884 - Managing an Established Act

Credits: 3

Prerequisite(s) or Corequisite(s): MUS1880, MUS1890, MUS1892, MUS 2882, MUS 2886, MUS 3880

Description: This course focuses on how to sustain an artist’s career over the long term. Students learn to navigate through changes in market trends to ensure that their artists remain relevant in a dynamic environment. The course covers maintaining existing audiences while attracting new ones through numerous marketing strategies. Students learn to re-brand and re-launch existing acts for new times, markets, and audiences. The course examines a range of case studies, regarding how to manage and elevate an existing act as well as re-imagine the career of an iconic artist who has fallen out of favor.