MKTM 5050 - Marketing Analysis and Planning

Credits: 3

Description: In this course, students gain a working knowledge of marketing planning and implementation in the context of a firm’s strengths, overall strategy, and competitive environment. Students use marketing information to conduct internal and external analyses that support effective decision making. The course emphasizes the development of decision-making skills regarding market selection, pricing, promotion, product definition, and distribution channels in order to create and manage long-term, profitable customer relationships.