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Dec 09, 2024
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MKTM 5050 - Marketing Analysis and Planning
Credits: 3
Description: In this course, students gain a working knowledge of marketing planning and implementation in the context of a firm’s strengths, overall strategy, and competitive environment. Students use marketing information to conduct internal and external analyses that support effective decision making. The course emphasizes the development of decision-making skills regarding market selection, pricing, promotion, product definition, and distribution channels in order to create and manage long-term, profitable customer relationships.
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