HCMM 5080 - Marketing and Strategy in the Health Industry

Credits: 3

Corequisite(s): HCMM 5000

Description: Students in this course will explore concepts of strategic and marketing management - analyze mission, vision, external trends, competitive forces and internal issues and investigate primary and secondary research - all in creating, executing, and analyzing a strategic plan. Students will evaluate marketing principles of product, price, place, and promotion, as well as positioning as derived from the strategic plan in order to create a marketing plan. Students will critique how all aspects of health care management - including financial and operations management - are derived from the health care organization’s strategy.