CAS 3165 - Organizational Identity

Credits: 3

Prerequisite(s) or Corequisite(s): CAS 2160 or CAS 3060 or Permission of Instructor

Description: This course introduces students to the interdisciplinary study of organizational and professional identity formation, maintenance, and change. Internal and external communication processes related to defining an organization/profession and its image are explored. Students apply theories and techniques for evaluating and crafting organizations’ and occupations’ socialization processes, cultures, and brands or images. Students engage with real-world case studies and original research in this course.