CAS 4750 - Strategic Change Communication

Credits: 3

Prerequisite(s): CAS 2160 or CAS 3060 or Permission of Instructor

Description: Students in this course explore and practice communication strategies for managing organizational change. Students learn a stakeholder approach to the analysis, execution, and response to change in business, public, and nonprofit sectors. Students discuss communication-related topics such as power and resistance, narratives and framing, and network analysis. Skills developed in this course are relevant to a variety of professions, such as employee communications, management, public relations, and emergency communication.