MGT 4420 - Entrepreneurial Business Planning

Credits: 3

Prerequisite(s): (ACC 1010 or FIN 2220 or FIN 3320) AND (MGT 3020) AND (MKT 3250 OR MKT 4300 or MKT 4520)

Description: This course requires the student to prepare a definitive, comprehensive business plan involving all aspects of a proposed new venture. To attract seed money and growth capital, the student plan must address probable start-up issues involving market analysis, competition, workforce and capacity planning. Emphasis is on financial viability and business plan packaging to secure financial seed money.

University Requirement(s): Senior Experience