MKT 2040 - Business Communication

Credits: 3

Prerequisite(s): CAS 1010 or CAS 1710; ENG 1010, ENG 1020, and completion of General Studies requirements in quantitative literacy.

Description: This marketing course explores multiple forms of communication within a business environment. Emphasis is placed on writing, listening, speaking, nonverbal and interpersonal communication with internal and external business audiences. Students apply the principles learned to written exercises and oral presentations.