Apr 20, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3100 - Retail Marketing


Credits: 3

Prerequisite(s): MKT 3000 and At least junior standing

Description: This course will familiarize the student with fundamental retailing concepts and practices. Emphasis will be given to a strategic-planning approach for developing and managing the retail marketing mix.


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