Mar 29, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 3140 - Direct Marketing Management



Credits: 3

Prerequisite(s): MKT 3000 and At least junior standing

Description: This course will examine the concepts, strategies, and applications involved in direct marketing. Topics include the scope of direct marketing, launching direct marketing programs, planning and market segmentation, developing and managing products and services, promotion and multimedia plans, customer service and response, and performance measures.



Add to Portfolio (opens a new window)