MKT 3190 - Marketing for Social Good

Credits: 3

Prerequisite(s): MKT 3000 and at least Junior standing

Description: In this class, students will gain an in-depth understanding of how marketing principles can be applied to create short-term and lasting social change in both non-profit and for-profit organizations. Using case studies and projects, students will apply marketing concepts such as segmentation, positioning, branding, and the marketing mix in order to address behavior objectives. Along the way, students will explore global issues, including those relating to health, environment, that impact society, government entities, NGO’s, and the community at large. Further topics include developing long-term relationships with donors, cause-related marketing, and the role of socially responsible and environmentally sustainable marketing strategies in for-profit organizations.