SM 3600 - Sport Promotion

Credits: 3

Prerequisite(s): SM 2050 and SM 2070, Junior Standing or Permission of Instructor

Description: This course is designed to provide sport industry students with greater understanding of promotion, fundraising, and marketing within the sport industry and athletic administration. Students will explore the use of sport as a promotional vehicle and are provided an in-depth analysis of sport as a product and sport consumer markets. Students will plan and develop marketing, promotional, and public relations campaigns.