Mar 29, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 1260 - Customer Service



Credits: 3

Description: This course introduces the field of customer service as applied to both consumer and business buyers.  Areas covered include: developing customer satisfaction, building customer loyalty, creating rapport, and managing customer expectations.  Students will identify these areas through class lectures, guest speakers, cases, and homework assignments. Students will also learn about career opportunities. 



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