MKT 2010 - Marketing Around the Globe

Credits: 3

Prerequisite(s): ENG 1010

Description: Students study the importance of globalization in the business world where global markets are more connected and marketers must respond to the expectations of global consumers. The course covers the essential concepts of global marketing with the aid of extensive, real-life examples. The course offers balanced coverage of developed and developing markets. Integrating cultural analysis throughout the course, students examine global and local competition and forms of global market entry, as well as basic principles of global marketing strategies, such as price, product, distribution, and promotion.

Note: This course meets SBS and Global Diversity requirements with the exception of Marketing major students.

General Studies: Social and Behavioral Sciences, Global Diversity