MKT 4540 - Digital Marketing Science

Credits: 4

Prerequisite(s): MKT 3000, MKT 3200, plus 3 additional upper-division MKT credits

Description: In this course, students apply advanced, hands-on digital marketing skills in the context of overall business and marketing strategy. The course includes customer analysis, content strategy, and digital marketing planning, implementation, measurement, and evaluation. The course qualifies students for certifications in current, relevant digital marketing platforms. Students gain experience by working with a team to develop and execute a digital marketing campaign for a real-world client.