COMM 3110 - Applied Communication Research Methods

Credits: 3

Prerequisite(s): COMM 1100, COMM 3100

Description: This course exposes students to the different kinds of research that is conducted by communication professionals and scholars. The course prepares students to understand basic concepts of communication research and the variety of ways in which communication can be studied and measured in applied contexts. Students learn by practicing methods commonly employed by industry and academic researchers - including textual review, interviews, surveys, focus groups and basic statistical techniques.