MBA 5640 - Analytics and Statistics for Marketing Decisions

Credits: 3

Prerequisite(s): MBA 5605 or MKTM 5050

Description: In this course, students will apply analytic concepts to information that supports strategic marketing decision making. Students will learn how to generate insights using analytic processes and technologies specific to marketing decisions including segmentation and targeting, marketing mix, and customer choice. Reporting results with metrics and data visualization will also be emphasized.