Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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CDES 3623 - Identity and Systems Design



Credits: 3

Prerequisite(s): CDES 3215 with C- or better; or permission of department

Prerequisite(s) or Corequisite(s): CDES 3222 with a C- or better; or permission of department

Description: Students in this course focus on the historical and contemporary practice of designing brand identity and related systems applications. Subjects for investigation include identity design, application of brand strategy, and design of system architecture. Students research design processes, create communicative identity marks, and apply strategies to design systems, applications, products and services. Students engage in an in-depth study of the qualities, ideals, elements and dynamics that shape branded communication design outcomes. Emphasis is on creating strong, clear conceptualization processes over a series of related communication design pieces that cross digital, social media and print formats.



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