MKT 4110 - Brand Management

Credits: 3

Prerequisite(s): MKT 3000 and junior standing

Description: This course will cover brand management in-depth, demonstrate how marketing activities impact the power of an organization’s brand, and examine the strategic importance of effectively managing a brand. Students will develop an ability to assess brands and implement action plans based on a strategic marketing orientation.

Note: Some sections of this course may be taught as Service Learning.