Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Catalog: 2022-2023 Undergraduate Catalog Program: Marketing Major, B.S. Minimum Credits Required:__________________ | |||||||||||||||||||
Marketing Major, B.S.
About the ProgramThe B.S. in Marketing is a business degree that enables students to build a strong business background and marketing-specific expertise. The program prepares graduates for varied roles in marketing, spanning from brand building, digital marketing and social media, advertising and promotion, sales management, new product development, retailing and wholesaling, service management, and strategic planning, among many others, for organizations that include small local startups to major multinational corporations. Students will complete business core and additional requirements that provide a solid foundation across business functions. Within the major, students will complete required marketing coursework and choose 12 credits of upper-division marketing electives, enabling students to select from a broad array of courses that support students’ professional interests. As part of the College of Business, the B.S. in Marketing is accredited by AACSB. Student OutcomesUpon completion of the B.S. Marketing degree, students will be able to:
The College of Business B.S. programs, including Marketing, share a common set of five learning goals reflecting cross-disciplinary core competencies, knowledge, and skills. GOAL 1: Communication - Business students will be able to communicate effectively. 1.1 - Prepare effective written communication 1.2 - Deliver effective oral presentations GOAL 2: Decision Making - Business students will be able to analyze business decisions and propose recommendations drawn from appropriate frameworks. GOAL 3: Business Environment - Business students will be knowledgeable of global and ethical frameworks and how they relate to business decisions. 3.1 - Analyze global business factors and their impact on business solutions. 3.2 - Analyze ethical considerations and their impact on business solutions. GOAL 4: Technological Agility - Business students will demonstrate the ability to readily adapt to and apply new technologies to inform business decisions. GOAL 5: Core Knowledge - Business students will demonstrate competence in required business topics, including accounting, computer information systems, finance, marketing, management, and business law. |
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General Degree RequirementsTo earn a degree, students must satisfy all requirements in each of the four areas below, in addition to their individual major requirements.
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Program Requirements
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General Studies Requirements: 33 creditsStudents should consult the General Studies Requirements for a list of courses that fulfill the General Studies Requirements for degree completion.
** Students will fulfill the global diversity requirement by taking an approved course within one of the following categories: arts and humanities; historical; natural and physical sciences; or social and behavioral sciences. | ||||||||||||||||||||
Multicultural Requirement: 0 or 3 credits
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Business Core: 36 creditsAll business majors require foundation course work in all significant areas of business theory and practice. The following courses are required for all majors in marketing. A grade of “C-” or better must be earned in each business core course to have that course count toward the Bachelor of Science degree in Marketing. Students should note that programs differ in the minimum grade required. Please note the pre-requisites required for each course. | ||||||||||||||||||||
Course Name | Credits: | Term Taken | Grade | Gen Ed | ||||||||||||||||
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BUS 1850 - Introduction to Business | Credits: 3 | |||||||||||||||||||
BUS 1950 - Business Communication | Credits: 3 | |||||||||||||||||||
ACC 2010 - Principles of Accounting I | Credits: 3 | |||||||||||||||||||
ACC 2020 - Principles of Accounting II | Credits: 3 | |||||||||||||||||||
CIS 2010 - Foundations of Information Systems | Credits: 3 | |||||||||||||||||||
CIS 3300 - Business Analytics I (Descriptive and Predictive) | Credits: 3 | |||||||||||||||||||
CIS 3320 - Business Analytics II (Prescriptive) | Credits: 3 | |||||||||||||||||||
FIN 3300 - Managerial Finance | Credits: 3 | |||||||||||||||||||
MGT 2210 - Legal Environment of Business I | Credits: 3 | |||||||||||||||||||
MGT 3000 - Organizational Management | Credits: 3 | |||||||||||||||||||
MGT 4950 - Strategic Management | Credits: 3 | |||||||||||||||||||
MKT 3000 - Principles of Marketing | Credits: 3 | |||||||||||||||||||
* Transfer students that transfer in 6 or more credits of business courses will not need to take BUS 1850 but may take any other College of Business 3-credit hour course that does not appear in their Major or Business Core requirements. | ||||||||||||||||||||
College of Business Additional Requirements: 15 credits | ||||||||||||||||||||
Course Name | Credits: | Term Taken | Grade | Gen Ed | ||||||||||||||||
BUS 3040 - Global Corporate Social Responsibility and Sustainability | Credits: 3 | |||||||||||||||||||
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COMM 1010 - Presentational Speaking | Credits: 3 | |||||||||||||||||||
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COMM 1100 - Fundamentals of Oral Communication | Credits: 3 | |||||||||||||||||||
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ECO 2010 - Principles of Macroeconomics | Credits: 3 | |||||||||||||||||||
ECO 2020 - Principles of Microeconomics | Credits: 3 | |||||||||||||||||||
MTH 1320 - Calculus for the Management and Social Sciences | Credits: 3 | |||||||||||||||||||
Marketing Major Requirements: 24 credits | ||||||||||||||||||||
Course Name | Credits: | Term Taken | Grade | Gen Ed | ||||||||||||||||
MKT 3010 - Marketing Research | Credits: 3 | |||||||||||||||||||
MKT 3310 - Consumer Behavior | Credits: 3 | |||||||||||||||||||
MKT 3710 - International Marketing | Credits: 3 | |||||||||||||||||||
MKT 4560 - Marketing Strategy | Credits: 3 | |||||||||||||||||||
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Senior Experience: 3 credits | ||||||||||||||||||||
Course Name | Credits: | Term Taken | Grade | Gen Ed | ||||||||||||||||
MGT 4950 - Strategic Management (this course is also required in the Business Core) | Credits: 3 | |||||||||||||||||||
Summary of Requirements
Required courses for the major may also count for General Studies and Multicultural requirements, so the total credits listed may be greater than the number required to complete the degree. Therefore, it is important that you work with your advisor to make sure you are meeting requirements for your degree. | ||||||||||||||||||||
Notes:
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