Department of Marketing

The Marketing program prepares students for career opportunities in such dynamic areas as sales management, distribution, advertising, marketing research, retailing, and marketing management.

Mission

Students-Provide students with a first rate education in marketing consistent with the objectives of the College of Business and Metropolitan State University of Denver. Enhance student respect for and excitement for learning.

Research/Publication-Maintain a research/publication record that is consistent with curricular needs, technological advancements and meets the challenges of globalization while allowing us to contribute to the knowledge-base of our discipline.

Service-Actively participate in various College of Business and MSU Denver committee activities, regional and national professional organizations and provide our services and expertise to the Denver and regional business community.

In addition to the department’s well-rounded selection of courses, the curriculum offers students a combination of conceptual and applied learning experiences. Through the development of marketing plans, advertising campaigns and marketing research studies, students have the opportunity to work with Denver-area businesses on current marketing issues and problems. Students are also exposed to a variety of marketing speakers from the business community. Internship positions are available for marketing students through the Center for Applied Learning.

Marketing careers are challenging and rewarding. The field requires an in-depth knowledge of products, services and modern information technology. Marketing is a people-oriented profession encompassing both for-profit companies and non-profit organizations. Since today’s competition is creating a greater demand for marketing and promotional efforts, the growth rate of the field is expected to increase in the future. People who are successful in marketing are creative, highly motivated, flexible, and decisive. They also possess the ability to communicate persuasively both in speaking and writing.

Students majoring in marketing and interested in pursuing an International Business concentration should see an advisor.

Click on the links below for degree and program requirements.

Academic Programs

• Marketing Major, B.S.  
• Marketing Minor  
• Professional Selling Major, B.A.  
• Digital Marketing Minor  
• Digital Marketing Certificate  
• Sales Minor  
• Sales Certificate  
• Advertising and Promotion Minor  

Courses

• BUS 1850 - Introduction to Business
• BUS 1950 - Business Communication
• BUS 1980 - Freshman Internship in Business
• BUS 3010 - Global Business Experience
• MKT 1260 - Customer Service
• MKT 2010 - Marketing Around the Globe
• MKT 2250 - Introduction to Sales
• MKT 3000 - Principles of Marketing
• MKT 3010 - Marketing Research
• MKT 3100 - Retail Marketing
• MKT 3110 - Advertising and Promotion Management
• MKT 3160 - Sales Leadership
• MKT 3190 - Marketing for Social Good
• MKT 3200 - Digital Marketing Fundamentals
• MKT 3250 - Personal Selling
• MKT 3300 - Marketing of Services
• MKT 3310 - Consumer Behavior
• MKT 3320 - Inside Sales
• MKT 3330 - Marketing and Sales Metrics
• MKT 3350 - Social Selling
• MKT 3410 - Marketing Channels
• MKT 3500 - Sports Marketing
• MKT 3610 - Business-to-Business Marketing
• MKT 3710 - International Marketing
• MKT 3750 - Multicultural Marketing
• MKT 3910 - New Product Development
• MKT 3980 - Internship in Marketing
• MKT 3981 - Internship in Sales
• MKT 4110 - Brand Management
• MKT 4200 - Content Marketing
• MKT 4250 - Advanced Selling
• MKT 4300 - Social Media Marketing
• MKT 4520 - Seminar in Marketing Management
• MKT 4540 - Digital Marketing Science
• MKT 4560 - Marketing Strategy