Feb 03, 2023  
2008-2009 College Catalog 
2008-2009 College Catalog [ARCHIVED CATALOG]

Marketing Major, B.S.

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All candidates for a Bachelor of Science degree in Marketing must satisfy the General Studies requirements, the business core course requirements, the School of Business requirements, and the Marketing major requirements described in the following sections. The basic structure of the Marketing program is:

Requied Courses Semester Hours
General Studies (Level I and Level II) 34
Business Core 33
School of Business requirements 9
Major in Marketing 24
Unrestricted Electives* 20
Total Hours (minimum) 120

* The College’s multicultural requirement may be satisfied by taking an approved multicultural course in general studies or electives portion of the degree requirement.

NOTE: Unrestricted Elective credits may vary. Total unrestricted electives must be sufficient for student to meet the College’s minimum required 120 credit hours.

General Studies:

The academic foundation for a successful business career or graduate work is a broad liberal arts education.

General Studies Level I:


* MTH 1110 or MTH 1400, with graphing calculator experience strongly recommended, is acceptable for transfer students or students changing their major. Consult with the Mathematical and Computer Sciences Department on substitutions.

General Studies Level II:

Historical Studies:

HIS ____ (American history course recommended) 3

Arts and Letters:

Natural Sciences:

Level II Natural Sciences electives (refer to Catalog Addendum: General College Requirements) 6


* PSY 8000 is acceptable for transfer students.

Total of Required and Elective General Studies: 34

Business Core:

All business majors require foundation course work in all significant areas of business theory and practice. The following courses are required for all majors in marketing. A grade of “C” or better must be earned in each business core course to have that course count toward the bachelors of science degree in marketing.

School of Business Requirements:

Marketing Major Requirements:

Total Hours Required for Marketing Major: 24


To earn a bachelor’s degree in Marketing, a student must successfully complete 30 or more credit hours of business course work at MSCD. This 30-hour residency requirement can be met by completing any business courses with the prefix ACC, CIS, FIN, MGT, and MKT except CIS 1010, CIS 2300, CIS 3300, CIS 3320, CIS 3340, and FIN 2250. A student must complete at least eight (8) upper-division semester hours in Marketing at MSCD.

International Business Concentration for Business Majors Only

The International Business Concentration provides students majoring in one of the business disciplines with the opportunity to expand their knowledge of the rapidly changing global business, legal and cultural environment.

In addition to the major degree program requirements, the concentration requires 18 to 22 hours in international courses: a 12 hour core and six hours of approved international electives. Some students pursuing an International Business Concentration may need more than 120 semester hours of credit to graduate. Interested students should contact an International Business advisor as early in their degree program as possible.

Coursework used to meet the requirements for the concentration may not be used to meet the requirements for a major. Some courses in the International Business Concentration program have pre-requisites which must be satisfied. These prerequisites do not count towards the concentration.

Total credit hours: 18-22


1 This course is required for Management majors. See a Management advisor to identify an appropriate substitute course.
2 This course is required for Marketing majors. See a Marketing advisor to identify an appropriate substitute course.
3 This course fulfills the multicultural requirement.
4 Cannot be a job the student is currently doing. Must be approved by School of Business Dean.
5 Foreign language competency gained through other than college credit will be assessed by the Brigham Young University Competency and Placement Examination (CAPE). Contact the Assessment and Testing Center for further details, 303-556-3677.

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