Public Relations Certificate

Print Degree Planner (opens a new window) |

Department of Journalism and Media Production

About the Program

The Certificate in Public Relations is a 15-credit program that gives working professionals the skills they need to help their organizations communicate and engage with important stakeholders, internal and external. Students will learn to create compelling content for websites, social media and printed products. They will learn best practices in public relations and organizational communication and the process to develop strategy and execute a campaign. Strategies for handling potential crises also is covered.

General Certificate Requirements

Certificate requirements for the university can be found on the page below. All students seeking a certificate at the undergraduate level must follow these requirements in addition to the specifc requirements related to the certificate declared.

Requirements for Certificates

Required Courses: 12 credits

JMP 2700 - Fundamentals of Public Relations Credits: 3
JMP 3700 - Public Relations Writing Credits: 3
JMP 3740 - Public Relations Research, Planning and Measurement Credits: 3
JMP 4740 - Public Relations in Crises Credits: 3

Elective Courses: 3 credits

Choose one of these electives:

JMP 3540 - Mobile and Social Media Communication Credits: 3
JMP 3720 - Media and Influencer Relations Credits: 3

Summary of Requirements

Required Courses	12 credits
Elective Course	3 credits
Total for the Public Relations Certificate	15 credits