Strategic Communication Certificate

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Department of Journalism and Media Production

About the Program

Many organizations employ an integrated communication model whereby Marketing, Communication, and Public Relations merge into one role or department that is referred to as Strategic Communication. To effectively operate in this environment, one must understand the roles and functions of all three areas. This program provides students and industry professionals the opportunity to expand their strategic communication knowledge and skills to bolster their preparedness for greater career opportunities.

This certificate program is available to current students, post-baccalaureate students, and members of the Marketing, Communication, and Public Relations industries seeking additional skills and training for career advancement.

General Certificate Requirements

Certificate requirements for the university can be found on the page below. All students seeking a certificate at the undergraduate level must follow these requirements in addition to the specifc requirements related to the certificate declared.

Requirements for Certificates

Program Requirements

Students may supplement their coursework by earning a Strategic Communication Certificate.
Students must complete 18 credit hours. This includes four core courses and two electives. Students may apply courses they are required to complete for a major or minor in Communication Studies, Marketing, and Public Relations toward this certificate.
A grade of “C” or better is required in all courses to complete the certificate requirements. Students should note that programs may differ in the minimum grade required.
Check each course description for specific prerequisites or corequisites.

Required Courses: 12 credits

Below is the list of required courses:

COMM 3030 - Teamwork and Collaboration Credits: 3
JMP 2700 - Fundamentals of Public Relations Credits: 3
JMP 3700 - Public Relations Writing Credits: 3
MKT 3200 - Digital Marketing Fundamentals Credits: 3

Elective Courses: 6 credits

Students select two elective courses:

Summary of Requirements

Required Courses	12 credits
Elective Courses	6 credits
Total for the Strategic Communication Certificate	18 credits