Dec 11, 2018  
2012-2013 Undergraduate Catalog 
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3100 - Retail Marketing

Credits: 3 (3 + 0)

Prerequisite(s): MKT 3000 and At least junior standing

Description: This course will familiarize the student with fundamental retailing concepts and practices. Emphasis will be given to a strategic-planning approach for developing and managing the retail marketing mix.

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