Jun 24, 2018  
2012-2013 Undergraduate Catalog 
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3310 - Consumer Behavior

Credits: 3 (3 + 0)

Prerequisite(s): MKT 2040, MKT 3000 and at least junior standing

Description: This course analyzes the underlying theories and complex variables influencing consumers and their purchase decision-making processes. The marketing strategy implications of consumer behavior concepts are studied.

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