Oct 21, 2018  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3500 - Sports Marketing



Credits: 3 (3 + 0)

Prerequisite(s): At least junior standing

Description: This course is a study of how the principles of marketing are applied in the sports industry. The course examines the marketing of sports, teams, athletes, etc., as well as the use of sports to market products (e.g., sponsorship and promotional licensing).



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