The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Metropolitan State University of Denver
   
 
  Jul 26, 2017
 
 
    
Skip Navigation
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

MKT 3750 - Multicultural Marketing



Credits: 3 (3 + 0)

Prerequisite(s): MKT 3000

Description: This course examines consumer behavior as an expression of race, ethnicity and gender. It is designed to cultivate an awareness and appreciation of consumer diversity in the United States. Students will develop an understanding of marketing management strategies and practices within a multicultural society. Market opportunities created by consumer diversity in the U.S. is a central theme. Drawing from the social science and marketing literature, the course broadens the student’s knowledge of the significance of consumer behavior from within a given culture.

University Requirement(s): Multicultural



[Add to Portfolio]