ART 3623 - Identity and Systems Design

3(0 + 6)

Prerequisite: ART 2222 and ART 2625; student must provide a suitable laptop computer

Prerequisite/Corequisite: ART 3222

This course focuses on the historical and contemporary development of identity marks, branding, and identity systems design. Students will investigate branding processes, create communicative identity marks, and apply an intentional system of thought to design strategy. Emphasis is on creating strong, clear conceptualization processes over a series of related communication pieces for a given identity problem.