SPE 3165 - Organizational Identity

3(3 +0)

Prerequisite: SPE 2160; or permission of instructor

This course focuses on the communication foundations of organizational identity formation, maintenance and change. Course materials demonstrate the criteria of ligitimate organizational identity both internally and externally. Students will identify how communication functions in the creation of organizational culture and how messages and actions create an identitiy for an organization in environmental contexts. Students explore organizational identity in selected case studies and investigate other organizations through ethnographic observations in assigned service learning experiences.