Jul 15, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 2040 - Business Communication

Credits: 3

Prerequisite(s): CAS 1010 or CAS 1710; ENG 1010, ENG 1020, and completion of General Studies requirements in quantitative literacy.

Description: This marketing course explores multiple forms of communication within a business environment. Emphasis is placed on writing, listening, speaking, nonverbal and interpersonal communication with internal and external business audiences. Students apply the principles learned to written exercises and oral presentations.

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