Jul 19, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3000 - Principles of Marketing

Credits: 3

Prerequisite(s): ENG 1010, ENG 1020, completion of General Studies requirements in Oral Communication and Quantitative Literacy, and at least junior standing.

Description: This course helps students understand marketing, the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Effective marketing is critical for the long-term success of any business organization because this function ensures that the firm attracts, retains, and grows customers by creating, delivering, and communicating superior customer value.

Note: Credit will be granted for only one prefix: HON or MKT.

Cross Listed Course(s): HON 3003

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