Mar 04, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3120 - Promotional Strategy

Credits: 3

Prerequisite(s): MKT 3110 and At least junior standing

Description: Following Advertising Management, MKT 3110, this course provides an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of all marketing communications. Students design and execute actual advertising, sales promotion, and publicity plans for a real business.

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