Feb 22, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3250 - Personal Selling

Credits: 3

Prerequisite(s): At least junior standing

Description: This course examines the environment of personal selling and the process of personal selling. Areas covered include communicating with diverse customers, ethical and legal considerations in personal selling, and the elements of the personal-selling process. This course has a case orientation.

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